Squeezit Drinks

Everything about the "Squeezit" drink looks and sounds wrong these days, but there was a time in the 1990s when "Squeezit" literally just meant a sugary juice drink. They exist more or less as a fact of life now, but they were brand new back in the 90s, and that meant rather demented 90s advertising. Let's say it was a hot summer day. You'd rip off the wing-nut-shaped cap, suck out the little dab of juice that would always end up trapped in the cap, and the basic idea was you could squeeze the main contents out of the plastic container into your mouth. It was the drink that did the work for you, and to most 90s kids, that's all we really wanted. Because you know, "work."

Now if that sounds rather lame, that's because it was, but if you were a kid out there enjoying the perils of the backyard Slip-n-Slide, one of these could really hit the spot. The commercials on the other hand had these colorful and stylized animated Squeezit bottles getting suspiciously worked over by the kids and not having a good time in the process (or perhaps so, if you prefer it that way). I don't have to tell you what's wrong with this picture now, but I swear it didn't look like it at the time!



I remember the bottles actually had the faces on them too. 

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