Seriously, you always heard them ask the question: "Why do they call them Apple Jacks if they don't taste like apples?" But that's not even the half of it, because not only are they called what they're not, they're advertised as not being what they're not. Maybe this was reverse psychology or something.
And all this attention on the word "apple," but what about "jacks?" If apples are nowhere in the equation, then the real question ought to be "what the hell is a jack, and why are we eating it?"
Because we do?