Another Scorcher!

Summer is definitely here in full swing, and you know what that means. Most likely, you can not live another day without air conditioning, and tomorrow's going to be hotter! Hotter... just like yesterday when you said you'd call Sears. You know what I'm talking about because when summer gets into gear, it probably meant sooner or later you'd be seeing that Sears air conditioner commercial with the husband/wife (or were they even married?) talking about how hot it's going to be tomorrow... "just like yesterday when you said you'd call Sears."

You know this thing by heart because they played it for about 10 years straight, every day, in one form or another. Sometimes they played it without the "Softer Side of Sears" music, sometimes with, and sometimes they edited out the end, or stuck a new offer in the middle, but it was always the same basic commercial... the same goofy dialogue... for years and years...something you could always rely on to herald in the summer. I guess the only reason they don't play it now is because nobody still reads the paper to find out what the weather is going to be tomorrow!


For me, seeing this was like a sign that summer had officially begun, with all its talk of "hot days" and standing in front of the fridge to cool down. And as far as I know that outdoor Kenmore unit could've been shot at my rich uncle's house because his looked exactly like that. Even the red brick foundation was spot on, and the little bush right along side the screen there... wait a minute, did I play there?

You'd see a lot of these air conditioning ads popping up on the Weather Channel in the summer right next to the ones for rain tires. Sometimes it seemed like the Weather Channel was run by Trane air conditioners and the Michelin Man. Remember the slogan for that one? "It's hard to stop a Trane!" I actually got that too, because you see, "Trane" kind of sounds like "train," and they're both hard to stop, unlike Michelin tires on a wet road. But I digress.

I used to think "Trane" was so fierce sounding, like you weren't just getting an air conditioner, but real honkin' piece of machinery that would really bring the chill. In the battle of the serious air conditioners, Trane would've gotten my vote when I was a kid, but while "It's Hard to Stop a Trane!" was a catchy phrase, you can't beat "Another scorcher!" 

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